His dance moves brought him into the limelight with Chiranjeevi's Daddy. Then he went on to create history when his debut film was screened in 54 centres for 100 days. Now five films later, Allu Arjun continues to set new records at the box office, this time with Desamudru. But the actor wears his stardom casually, doesn't hesitate to speak his mind, and is rather shy about flaunting his filmy lineage- he is the nephew of superstar Chiranjeevi and his father, Allu Aravind, is considered a marketing genius by the industry. Arjun doesn't think twice before stepping onto the street to guide us 'arms flapping' as we lose our way to his office. Doesn't he worry about being mobbed? 'I didn't really think about that,' he says, quite unassumingly.

At the moment though, the spotlight is also on the new look that he sported in his latest offering. The six-pack abs and the long tresses have inspired curiosity and comment. He guffaws, 'Having a good body has become a default prerequisite for an actor. You will also see this in Bollywood. But, here in Tollywood, though there are talented actors, we don't really concentrate on our looks. Someone had to start this awareness, and I jumped at the opportunity. 

Arjun is also a regular on the party-circle and loves letting his hair down. 'Why not? We are actors, not aliens. We work very hard and want to have some fun too. I enjoy being out there and having a good time with my friends,' he says. 'There is too much ado about nothing and thanks to all this unwanted attention, I am grounded man. My parents have told me to stay home,' he says with a smile. But he is quick to admit that though he loves partying, he is also completely focused on his career. 'I am lucky to know what I want to do at the age of 23 and I am not going to lose this opportunity.